| Pet of the Year | --- |
The Pet of the Year will be featured in full color on the cover of the calendar and on the October page. The owner will also receive $200 in gift certificates. |
| January | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| February | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| March | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| April | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| May | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| June | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| July | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| August | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| September | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| November | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| December | --- |
Finalists will appear in full color on one month of the 2012 calendar. Owners will receive a $20 gift certificate. |
| Runner-up | --- |
Thirteen runners-up will also appear in full color inside the calendar. |